@seanmcdonald

Advertising | Strategy | Design

RIM backs away from 'lame' BlackBerry superheroes - The Globe and Mail

Mercifully, no agency mentioned. (I don’t know if there was one involved.. but I would doubt RIM did this internally. Edit: There was an agency involved.)


  1. savoieadam reblogged this from seanmcdonald and added:
    How to make a brand who’s losing face in the market appear even less in touch with it’s audience.
  2. seanmcdonald posted this