"The problem with the Internet is there’s so much of it. It’s highly fragmented, and most of it’s for free,” he (Sir Martin Sorrell) says. “Consumers must pay for content if they value it,” he insists."

- That’s a debate starter if I’ve ever seen one. Nearly nothing online is free, I’d add. We pay through labour (viewing ads) nearly everywhere when there isn’t a pay wall. Most people simply don’t acknowledge that as a cost. That said, there is money to be made in distinguishing yourself from the masses. What that really means is you need to make something worth it - paying or working for. Ad Titan Martin Sorrell Says Readers Must Pony Up - Newsweek