@seanmcdonald

Advertising | Strategy | Design

Miller Lite's 'Punch Top Can'

Looks to me like Miller Lite got the jump on summer and introduced a can specifically for shotgunning beer… or… a ‘smoother pour’. You decide. 


Castor Design Website

TAXI designed site for Castor Design. Fun UI with high resolution images. 


Dig it.

therobhayes:

Love these New Era team vs. team spots.


ESPN makes you consider what it would be like to share the same name as Michael Jordan. 


VICE | Is This The Worst Attempt At Viral Marketing Ever?

Vice Magazine, with pretty good reason, isn’t loving Popchips’ transparent attempts at ‘viral’ marketing. 


"Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head."

- Via Banksy on advertising. Working in advertising I’m obviously conflicted here. That said, in the discussion about advertising and its placement I’m most sympathetic to discussions around public space. In most situations advertising is the labour or cost that comes in exchange for a good, service or access. With regards to public space, it’s none of those things. 

Quite like this Hyundai spot, guest directed by Wes Anderson. Via Laughing Squid


"Most are stories written with little or no research done. They’re written as quickly as possible. The faster the better. Most are just rehashing information that spread by some other means. But that’s great, it means stories can be written without any burden beyond the writer having to read a little bit and type words fast. Many are written without the writer even having to think."

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Have you thought about where you’re getting your news from recently? I totally understand if you want to get the latest from Mashable, but just make sure you take a deeper look somewhere else if you want to do anything more than skim the surface. Consider the motives of the publications/authors you read. 

If you don’t want to read the whole post, take a look at this example of Mashable connecting the Oslo massacre and Google+, essentially link baiting and writing vacuous content solely to find relevance in search. 

Via MG Siegler

The latest cover of Bloomberg got a laugh out of me. via Kottke and bizweekdesign

Our latest work for Boston Pizza promoting home delivery via bostonpizza.com (which we just redesigned and launched in the past few weeks).


Introducing WordAds — Blog — WordPress.com

“Because you deserve better than AdSense.” Interested to see how this roles out in partnership with Federated Media. 


To promote the new season of Boardwalk Empire HBO is bringing prohibition era subways to New York for a limited time. What a great media buy.

DC Shoes makes a pretty impressive driving video for Ford and Monster. I get making cool content, I just don’t get doing it to promote other brands so prominently. Impressive driving though. 


Hats off to whoever was able to work with K Swiss to make this happen. Great, fun content that is likely of great appeal to their audience and many more. This is a sure hit. Great content that doesn’t feel like its just another ad - that’s how you do it. 


A neat visualization of your Facebook experience and connections by Intel. Although it was nice to look at, ultimately I wondered what the point was. It didn’t do much to make think of Intel, beyond some familiar creative (i.e. the robotic arms).