@seanmcdonald

Advertising | Strategy | Design

Google Play: Google aims to build a digital entertainment hub - latimes.com

Google launches a content hub to bring together music, books and apps. Whether it can “compete head to head with iTunes” (as stated the authors) is a far fetched, long term consideration given the lack of traction achieved by Google Music to date. 


"Most are stories written with little or no research done. They’re written as quickly as possible. The faster the better. Most are just rehashing information that spread by some other means. But that’s great, it means stories can be written without any burden beyond the writer having to read a little bit and type words fast. Many are written without the writer even having to think."

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Have you thought about where you’re getting your news from recently? I totally understand if you want to get the latest from Mashable, but just make sure you take a deeper look somewhere else if you want to do anything more than skim the surface. Consider the motives of the publications/authors you read. 

If you don’t want to read the whole post, take a look at this example of Mashable connecting the Oslo massacre and Google+, essentially link baiting and writing vacuous content solely to find relevance in search. 

Via MG Siegler

Ars Technica's OS X Lion review made $15,000 in 24 hours on the Kindle | TNW Media

If you make a good product, people will buy it - works online and off, over and over again. 


"The problem with the Internet is there’s so much of it. It’s highly fragmented, and most of it’s for free,” he (Sir Martin Sorrell) says. “Consumers must pay for content if they value it,” he insists."

- That’s a debate starter if I’ve ever seen one. Nearly nothing online is free, I’d add. We pay through labour (viewing ads) nearly everywhere when there isn’t a pay wall. Most people simply don’t acknowledge that as a cost. That said, there is money to be made in distinguishing yourself from the masses. What that really means is you need to make something worth it - paying or working for. Ad Titan Martin Sorrell Says Readers Must Pony Up - Newsweek

Viral? Social? How about Shared? « eyecube

mikearauz:

All media isn’t social, all media is shareable. I don’t think we can attribute a quality like ’social’ to an inanimate object. To me, people are social (or not); videos, posts, photos, podcasts, etc….
rosiesiman:

an interesting take, but i’m going to have to agree with bud cadell and say that spreadable is my preferred choice over shareable. interesting thoughts nonetheless and worth a read!

To add my take to this, I’d say that the reason the word social finds its place in all of this is because there’s more than just sharing of information. Beyond the dissemination, there’s opinion, context, value add, etc… the list goes on… content finds its place amongst relationships.