Posts tagged advertising
“ Most are stories written with little or no research done. They’re written as quickly as possible. The faster the better. Most are just rehashing information that spread by some other means. But that’s great, it means stories can be written without any burden beyond the writer having to read a little bit and type words fast. Many are written without the writer even having to think.”
Have you thought about where you’re getting your news from recently? I totally understand if you want to get the latest from Mashable, but just make sure you take a deeper look somewhere else if you want to do anything more than skim the surface. Consider the motives of the publications/authors you read.
If you don’t want to read the whole post, take a look at this example of Mashable connecting the Oslo massacre and Google+, essentially link baiting and writing vacuous content solely to find relevance in search.
Via MG Siegler
Our latest work for Boston Pizza promoting home delivery via bostonpizza.com (which we just redesigned and launched in the past few weeks).
“Because you deserve better than AdSense.” Interested to see how this roles out in partnership with Federated Media.
To promote the new season of Boardwalk Empire HBO is bringing prohibition era subways to New York for a limited time. What a great media buy.
DC Shoes makes a pretty impressive driving video for Ford and Monster. I get making cool content, I just don’t get doing it to promote other brands so prominently. Impressive driving though.
Hats off to whoever was able to work with K Swiss to make this happen. Great, fun content that is likely of great appeal to their audience and many more. This is a sure hit. Great content that doesn’t feel like its just another ad - that’s how you do it.
A neat visualization of your Facebook experience and connections by Intel. Although it was nice to look at, ultimately I wondered what the point was. It didn’t do much to make think of Intel, beyond some familiar creative (i.e. the robotic arms).
Jason McCann, my colleague and VP/Executive Creative Director at TAXI, recently spoke at a conference on design and decided that he would do the entire thing within instagram. It obviously misses a lot without the videos and his narration, but you can get a sense of what he did going through the pictures. A nice way to change it up a bit.
Absolutely love this ad on behalf of obsessive compulsive disorder.
A well done ad by Google. I don’t remember seeing anything done by Google that makes such a good connection between emotion and use-case. via John Gruber
Edit: Not everyone seems to love it, though. The other side of the coin is that Google is asking to store all kinds of personal family data on their servers so they can know more about you. The question then becomes, what are they selling? See that here.
A really great, subtle ad for the the Navy Seals that has been getting some pass along this week, after their work taking care of Osama Bin Laden.
I’m looking forward to checking out this behind the scenes look at the advertising industry. AMC plans to follow agencies as they pitch ideas to potential and existing clients. If you work at an agency, especially if you’ve been at more than one, you know how everyone’s approach is totally different. I look forward to seeing how this unfolds. via Yahoo! News
“ The problem with the Internet is there’s so much of it. It’s highly fragmented, and most of it’s for free,” he (Sir Martin Sorrell) says. “Consumers must pay for content if they value it,” he insists.”
